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The Beatles Incredible Edibles Illustrated Price Guide Gum cards, candy, ice cream wrappers, licorice and more
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As Beatles memorabilia gets scarcer and more expensive, some collectors are narrowing down their areas of collecting and concentrating on completing smaller groups of items. It is now estimated that to acquire a somewhat "complete" Beatles 1960s memorabilia collection, in above average grade, that it would cost over $350,000.00! From concert tickets to comic books, Yellow Submarine items to movie posters, to magazines and books, the necessity of picking smaller (and for fun, different) categories and concentrating on them is gaining in popularity. We therefore came up with the idea to group Beatles "food" related items together. We were surprised at how many items we came up with - our list is near complete with over 60 listings. More details and scans will be added as we get them, and counterfeit and reproduction items are listed in a table at the end of the page.
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| Item | Description | Year | NM value | ||
| Miscellaneous | |||||
 | Bread | Ringo Roll (custom bag for loaf of bread) | 1960s | $600.00 | |
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Yellow Submarine Sweet Cigarettes box (manufactured by Primrose Confectionary, U.K. Each box held 10 pieces and came with 1 of 50 different Beatle cards) | 1960s |
$250.00 (box) $300.00 (cards, set) | |
 | Candy Rolls | Ringo Candy Rolls (Argentina, 4 different flavors) | 1960s | $30.00 ea. | |
 | Candy Sticks packs | Yeah Yeah Candy Sticks packs (manufactured by World Candies, Inc., six different boxes, each with cartoon drawing of one of the Beatles. John and Paul each had two variations) | 1960s |
$125.00 (any box) $1000.00 (set of all 6) |
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 | Candy Sticks box | Yeah Yeah Candy Sticks outer box (held 25 individual 2-stick boxes) | 1960s | $750.00 | |
| Candy wrapper | (U.K.) Beatle Bar wrapper (Chocolate) | 1960s | $50.00 | ||
 | Chu-Bops packs | Miniature bubble gum records (16 different Beatle "albums") | 1986 |
$2.00 (each "LP") $35.00 (set of 16) |
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 | Chu-Bops box | Miniature bubble gum records (display box) | 1986 | $25.00 | |
 | Cookies, Ringos | "Ringos" cookies (Nabisco) | 1965 | $500.00 | |
 | Granola Dipps | Quaker Oats Granola Dipps John Lennon flexi-disc offer. For more information, see our Granola flexi disc page | 1986 | $20.00 | |
| Lollipop wrapper | (UK) Lollipop wrappers (Paul, Ringo) | 1960s | $30.00 | ||
 | Perky Pies card | "Perky Pies" brand corrugated base card (packaged inside the wrappers, with promotion to receive a "free" VJ EP!) | 1964/65 | $75.00 | |
| Potato Chips premium | Potato Chips (Laura Scudder's Potato Chips display card, advertising Yellow Submarine stickers that were included in each package of chips). | 1968 | $500.00 | ||
 | Wheat / Rice Honeys boxes | Wheat Honeys / Rice Honeys boxes (front and back of boxes advertised Yellow Submarine Rub-ons that were included inside. Repro alert, see our counterfeit section) | 1968 | $1000.00 ea. | |
| Trading Cards - U.S.A. | |||||
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Gum packs A Hard Day's Night |
Beatles Movie - A Hard Day's Night series sealed gum card pack (55 cards in the set, sepia-tone movie scene picture and description on back) | 1964 |
$60.00 (pack) $150.00 (set) $2.00 (cards, ea.) | |
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Gum packs box A Hard Day's Night |
Beatles Movie - A Hard Day's Night series gum card box (held 24 packs of above) | 1964 | $400.00 | |
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Gum packs carton A Hard Day's Night |
Beatles Movie - A Hard Day's Night series gum card shipping carton (held 24 cases of above) | 1964 | $800.00 | ||
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Gum cards Rack Pack A Hard Day's Night |
A Hard Day's Night series assorted cards (packaged in random mixes of 30 cards and sold for 29 cents). | 1964 | $450.00 (sealed w/header card) | |
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Gum packs B&W 1st, 2nd, 3rd series |
B&W Series sealed pack (held 5 cards and stick of gum, used for 1st, 2nd, and 3rd series card sets. The first series included cards # 1-60, the 2nd series # 61-115, and the 3rd series # 116-165. All had a photo and autograph on the front. NOTE: B&W cards printed as "4th, 5th or 6th" series are fake sets made in the late 70's / early 80's). | 1960s |
$60.00 (pack) $125.00 (set, 1st & 2nd) $100.00 (set, 3rd series) $2.00 (cards, ea.) | |
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Gum packs wapper B&W 1st, 2nd, 3rd series | B&W Series wrapper | 1960s | $25.00 | |
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Gum packs box B&W 1st series |
B&W Series box (held 24 packs of above 1st series) | 1960s | $450.00 | |
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Gum packs box B&W 2nd/3rd series |
B&W New Series box (held 24 packs of 2nd or 3rd series cards) | 1960s | $400.00 | |
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Gum cards Rack Pack B&W 1st, 2nd, 3rd series |
B&W series assorted cards packaged in random mixes of 30 cards and sold for 29 cents. | 1960s | $450.00 (sealed w/header card) | |
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Gum packs Color / Diary series |
Color Photos sealed pack (held Color Photo series or Diary series card packs & gum. Card #'s 1-64 were issued for the color series, and #'s 1A-60A for the Diary series. The Color series featured questions & answers on the back, the Diary series had "Dear Diary" entries on the back). | 1960s |
$50.00 (pack) $125.00 (Color set) $130 (Diary set) $2.00 (cards, ea.) | |
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Gum wrapper Color / Diary series |
Color Photos wrapper (held Color Photo series or Diary series card packs & gum). Four different advertisement variations appeared on the back of the color series wrappers. These included ads for "Bazooka" bubble gum, an "Exploding Battleship", and a "Sea Shell Hobby Kit". |
1960s | $20.00 | |
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Gum packs box Color / Diary series |
Color Photos box (held 24 packs of Color Photo series or Diary series cards) | 1960s | $350.00 | |
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Gum packs carton Color / Diary series |
Color / Diary series gum card shipping carton (held 24 cases of above) | 1960s | $800.00 | ||
 | Color / Diary series Rack Pack | Color / Diary series assorted cards (packaged in random mixes of 30 cards and sold for 29 cents). | 1960s | $400.00 (sealed w/header card) | |
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Gum packs Beatles Plaks |
Plaks series sealed pack. (These cards were test marketed in a few cities for a limited time. There were 55 cards in a set, and the cards were designed to hook together). | 1960s |
$400.00 (pack) $750.00 (55 card set) $15.00 (cards, ea.) | |
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Gum packs wrapper Beatles Plaks |
Plaks series wrapper. | 1960s | $300.00 | ||
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Gum Cards box Beatles Plaks | Plak series box (extremely rare, only one box known to exist) | 1960s | $2000.00 | |
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Gum packs Sgt. Peppers |
Sgt. Pepper's Lonely Hearts Club Band ( 7 color cards / 1 stick of gum, Stigwood Group Ltd.) |
1978 |
$15.00 (pack) $ .25 (cards, ea.) $ 35.00 (box only) | |
| Trading Cards - U.K. | |||||
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Gum packs Top Stars series |
Top Stars gum packs (each pack held 2 cards and gum. See our Top Stars gum page for more info) | 1960s | $30.00 ea. | |
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Gum packs box Top Stars series |
Top Stars gum packs (box, held 72 packs of above) | 1960s | $150.00 | |
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Gum packs B&W series |
Gum cards sealed pack (2d price version with 2 cards per pack, B&W series. Cards were #'d 1- 60 and size 2-1/4" x 3-1/4". Photo and autograph on front) | 1960s |
$100.00 (pack) $150.00 (set) $1.50 (cards, ea.) |
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Gum packs B&W series # 2 |
Gum cards sealed pack (2d price version B&W 2nd series. Cards were #'d 61-105) | 1960s |
$200.00 (pack) $300.00 (set) $3.00 (cards, ea.) |
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Gum packs B&W series # 2 |
Gum cards sealed pack (6d version, 7 cards per pack) | 1960s | $100.00 | |
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Gum packs wrapper B&W series |
Gum cards wrapper (2d version) | 1960s | $40.00 | ||
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Gum packs box B&W series |
Gum cards box (2d version) | 1960s | $750.00 | |
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Gum packs box B&W series |
Gum cards box (6d version) | 1960s | $850.00 | |
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Gum packs Color series |
Gum cards pack (Color series, #'d 1-40) | 1960s |
$80.00 (pack) $125.00 (set) $2.00 (cards, ea.) |
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Gum packs wrapper Color series |
Gum cards wrapper (Color series) | 1960s | $40.00 | ||
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Gum packs Yellow Sub - John |
Yellow Submarine sealed pack (Anglo Confectionary). | 1964 | $450.00 | |
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Gum packs wrapper Yellow Sub - Paul |
Yellow Submarine wrapper (Anglo Confectionary). | 1964 | $150.00 | |
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Gum packs wrapper Yellow Sub - George |
Yellow Submarine wrapper (Anglo Confectionary). | 1964 | $150.00 | |
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Gum packs wrapper Yellow Sub - Ringo |
Yellow Submarine wrapper (Anglo Confectionary). | 1964 | $150.00 | |
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Gum packs box Yellow Sub |
Yellow Submarine box (held 24 packs of above) | 1964 | $250.00 | |
| Ice Cream Bars | |||||
 | Ice Cream Bar wrapper | Ice Cream Bar wrapper (paper, Hood Co.) | 1960s | $10.00 | |
| Ice Cream Bar wrapper | Ice Cream Bar wrapper (paper, assorted types and different distributors) | 1960s | $100.00 | ||
 | Ice Cream Bar wrapper | Ice Cream Bar wrapper (foil, Townhouse) | 1960s | $100.00 | |
| Ice Cream Bar wrapper | Ice Cream Bar wrapper (foil, assorted distributors) | 1960s | $100.00 | ||
| Ice Cream Bar box | Ice Cream Bar box (Hood Co., 4-count) | 1960s | $400.00 | ||
 | Ice Cream Bar box | Ice Cream Bar box (Hood Co., 6-count) | 1960s | $400.00 | |
 | Ice Cream Bar box | "Beatle Bar", Townhouse Ice Cream Bars box (rare 4-count version) | 1960s | $750.00 | |
| Ice Cream Bar box | "Beatle Bar", Townhouse Ice Cream Bars box (6-count version) | 1960s | $600.00 | ||
| Ice Cream wrapper | (Australia) Beat-All Icelolly wrapper (peters Artic Delicacy Co.) | 1960s | $40.00 | ||
| Licorice (U.K.) | |||||
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Licorice Group |
Record Candy (4-1/2" square paper sleeve, manufactured by Clevedon Confectionary, U.K. Held 4" piece of licorice). | 1960s | $100.00 | |
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Licorice John |
Record Candy (same as above) | 1960s | $75.00 | |
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Licorice Paul |
Record Candy (same as above) | 1960s | $75.00 | |
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Licorice George |
Record Candy (same as above) | 1960s | $75.00 | |
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Licorice Ringo |
Record Candy (same as above) | 1960s | $75.00 | |
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Licorice box | Box for Record Candy above (held 24 pieces) | 1960s | $500.00 | |
| Nestle's Quick | |||||
 | Nestle's Quick can | Chocolate can with Beatles doll offer | 1960s | $1000.00 | |
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Nestle's Quick can | Strawberry can with Beatles doll offer | 1960s | $1350.00 | |
| Counterfeit / Reproduction Items | ||||
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Gum stick | "The Official Beatles Fan Club" counterfeit gum | 1980s | $3.00 |
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Cereal box | Wheat Honeys cereal box reproduction (with Yellow Submarine Rub-ons offer, box has dull colors and appears hand-cut) | 1980s? | $3.00 |
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